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How to understand eye tracking: most common terms
June 21, 2023Optimization
To understand eye tracking, you don’t need to take anyone’s word for it. Eye tracking terms are complex, but we’ve broken them as simply as possible so that you can make your assumption. Although we explain in our reports in words and graphically what and how we measure, it’s not too much to understand before […]
Leveraging AI eye tracking for effective marketing: what you need to know
June 14, 2023Optimization
We’ve said many times that you shouldn’t rely on your intuition in marketing matters. For example, in matters of design, testing, launch, etc. We’ve said that you should always rely on data. How to collect and analyze it, you’ll learn here: CRO From Scratch. Part 1 But what if you’re at the very, very beginning […]
AI for SEO: discover unprecedented effectiveness and speed
June 8, 2023SEO
Another part of our series on AI in digital marketing. I hope you’re not tired because this post can be incredibly helpful. We genuinely use the tools ourselves and want to share them. You’ll learn: We’ve all been using AI for some time now. Take Netflix, for example. Leave it alone for a while. You’re […]
Conversion intelligence: AI for CRO
May 31, 2023Optimization
Hi everyone. To break the feeling that the future just arrived, we should say that artificial intelligence has been with us for a long time. In 2016, we were all praising chatbots. Or how, for example, Volkswagen replaced an entire marketing agency with AI. But what has changed? The answer is simple: accessibility. Like any […]
The future of content: AI revolution
May 25, 2023Content Marketing
Hi everyone. We talked about content strategies in a series of posts. We also once covered the topic of machive vs copywriter. We showed you just one angle on what’s happening now. Namely, the AI revolution. The biggest breakthrough since the creation of the Internet. I’m not going to tell you that you have to […]
How to write content that sells. Part 4
May 23, 2023Content Marketing
All the content strategies we’ve talked about before are designed to create one-time interest. This means that your customers will no longer be interested in you if you fulfill their needs. But, it’s just the opposite if you offer a product that your target audience considers their specialty or hobby. In such cases, your community […]
How to write content that sells. Part 3
May 18, 2023Content Marketing
Now we know exactly what content strategy looks like for well-known types. If the average customer isn’t yet familiar with your particular product, you need to show all the benefits and possible use cases. You need to plant a thought in the customer’s mind, “This product is a better fit for me” : How to […]
How to write content that sells. Part 2
May 16, 2023Content Marketing
In the previous series, we talked about a product-focused content strategy. In short, with it, you need to describe the features of the product as thoroughly as possible. Review the strategy and decide if it fits your product: How to write content that sells. Part 1 But what if the value of the product isn’t […]
How to write content that sells. Part 1
May 11, 2023Content Marketing
Does content marketing strictly consist of useful content? Planned articles that teach readers something and make their lives better? So that they start to like you for the usefulness and buy the product with shining eyes. Happy Ending. What is somehow forgotten is that such useful content isn’t the only way to do content marketing. […]
Multi-armed bandit vs A/B test: choose your fighter
May 4, 2023Optimization
If you’re stuck on choosing a color for CTA buttons, you’re not the only one. Honestly, we don’t know either. Good thing A/B testing knows. A/B testing or split testing – the most common method of conversion optimization. Here’s how it works: Traffic is distributed among 2 versions of your digital property. 50% of the […]
What makes a good copywriter?
April 28, 2023Content Marketing
Copywriting isn’t just about getting people to buy your products. Nor is it just about imparting knowledge. First of all, as with all writing, it’s about the text itself. It’s can be as powerful as if it were a book you want to share with your loved ones. There are some tips on how to […]
How to rank #1 in search results: a сomprehensive guide
April 25, 2023SEO
The position of a website in search results has a great impact on the number of leads. The higher up the page is, the more potential customers will see and visit it. Therefore, more will also buy the product. In a previous post, we presented examples of website promotion opportunities, such as paid search ads. […]
How to understand eye tracking: most common terms
June 21, 2023Optimization
To understand eye tracking, you don’t need to take anyone’s word for it. Eye tracking terms are complex, but we’ve broken them as simply as possible so that you can make your assumption. Although we explain in our reports in words and graphically what and how we measure, it’s not too much to understand before […]
Leveraging AI eye tracking for effective marketing: what you need to know
June 14, 2023Optimization
We’ve said many times that you shouldn’t rely on your intuition in marketing matters. For example, in matters of design, testing, launch, etc. We’ve said that you should always rely on data. How to collect and analyze it, you’ll learn here: CRO From Scratch. Part 1 But what if you’re at the very, very beginning […]
AI for SEO: discover unprecedented effectiveness and speed
June 8, 2023SEO
Another part of our series on AI in digital marketing. I hope you’re not tired because this post can be incredibly helpful. We genuinely use the tools ourselves and want to share them. You’ll learn: We’ve all been using AI for some time now. Take Netflix, for example. Leave it alone for a while. You’re […]
Conversion intelligence: AI for CRO
May 31, 2023Optimization
Hi everyone. To break the feeling that the future just arrived, we should say that artificial intelligence has been with us for a long time. In 2016, we were all praising chatbots. Or how, for example, Volkswagen replaced an entire marketing agency with AI. But what has changed? The answer is simple: accessibility. Like any […]
The future of content: AI revolution
May 25, 2023Content Marketing
Hi everyone. We talked about content strategies in a series of posts. We also once covered the topic of machive vs copywriter. We showed you just one angle on what’s happening now. Namely, the AI revolution. The biggest breakthrough since the creation of the Internet. I’m not going to tell you that you have to […]
How to write content that sells. Part 4
May 23, 2023Content Marketing
All the content strategies we’ve talked about before are designed to create one-time interest. This means that your customers will no longer be interested in you if you fulfill their needs. But, it’s just the opposite if you offer a product that your target audience considers their specialty or hobby. In such cases, your community […]
How to write content that sells. Part 3
May 18, 2023Content Marketing
Now we know exactly what content strategy looks like for well-known types. If the average customer isn’t yet familiar with your particular product, you need to show all the benefits and possible use cases. You need to plant a thought in the customer’s mind, “This product is a better fit for me” : How to […]
How to write content that sells. Part 2
May 16, 2023Content Marketing
In the previous series, we talked about a product-focused content strategy. In short, with it, you need to describe the features of the product as thoroughly as possible. Review the strategy and decide if it fits your product: How to write content that sells. Part 1 But what if the value of the product isn’t […]
How to write content that sells. Part 1
May 11, 2023Content Marketing
Does content marketing strictly consist of useful content? Planned articles that teach readers something and make their lives better? So that they start to like you for the usefulness and buy the product with shining eyes. Happy Ending. What is somehow forgotten is that such useful content isn’t the only way to do content marketing. […]
Multi-armed bandit vs A/B test: choose your fighter
May 4, 2023Optimization
If you’re stuck on choosing a color for CTA buttons, you’re not the only one. Honestly, we don’t know either. Good thing A/B testing knows. A/B testing or split testing – the most common method of conversion optimization. Here’s how it works: Traffic is distributed among 2 versions of your digital property. 50% of the […]
What makes a good copywriter?
April 28, 2023Content Marketing
Copywriting isn’t just about getting people to buy your products. Nor is it just about imparting knowledge. First of all, as with all writing, it’s about the text itself. It’s can be as powerful as if it were a book you want to share with your loved ones. There are some tips on how to […]
How to rank #1 in search results: a сomprehensive guide
April 25, 2023SEO
The position of a website in search results has a great impact on the number of leads. The higher up the page is, the more potential customers will see and visit it. Therefore, more will also buy the product. In a previous post, we presented examples of website promotion opportunities, such as paid search ads. […]