Beyond blogs: how to create other content formats
Content marketing is one of the most promising tools to make your company known online. It is so promising because it helps: But for content marketing to work, you should first research your target audience. Consider their needs and current trends. Finding suitable content formats is the key, considering different purposes and communication channels. In […]
The future of content: AI revolution
Hi everyone. We talked about content strategies in a series of posts. We also once covered the topic of machive vs copywriter. We showed you just one angle on what’s happening now. Namely, the AI revolution. The biggest breakthrough since the creation of the Internet. I’m not going to tell you that you have to […]
How to write content that sells. Part 4
All the content strategies we’ve talked about before are designed to create one-time interest. This means that your customers will no longer be interested in you if you fulfill their needs. But, it’s just the opposite if you offer a product that your target audience considers their specialty or hobby. In such cases, your community […]
How to write content that sells. Part 3
Now we know exactly what content strategy looks like for well-known types. If the average customer isn’t yet familiar with your particular product, you need to show all the benefits and possible use cases. You need to plant a thought in the customer’s mind, “This product is a better fit for me” : How to […]
How to write content that sells. Part 2
In the previous series, we talked about a product-focused content strategy. In short, with it, you need to describe the features of the product as thoroughly as possible. Review the strategy and decide if it fits your product: How to write content that sells. Part 1 But what if the value of the product isn’t […]
How to write content that sells. Part 1
Does content marketing strictly consist of useful content? Planned articles that teach readers something and make their lives better? So that they start to like you for the usefulness and buy the product with shining eyes. Happy Ending. What is somehow forgotten is that such useful content isn’t the only way to do content marketing. […]
What makes a good copywriter?
Copywriting isn’t just about getting people to buy your products. Nor is it just about imparting knowledge. First of all, as with all writing, it’s about the text itself. It’s can be as powerful as if it were a book you want to share with your loved ones. There are some tips on how to […]
Skilled copywriter vs. machine: Why Chat GPT won’t be able to replace true professionals?
Hear these sounds? It’s thousands of copywriters sweating and trying to figure out whether the new Chat GPT-3 will steal their job or not. If you listen carefully, you’ll even hear disturbing thoughts of business owners wondering whether to rely on automatically generated texts or not. We’ve been testing different AI tools, including Chat GPT, […]
