Hottest articles
Leveraging AI eye tracking for effective marketing: what you need to know
We’ve said many times that you shouldn’t rely on your intuition in marketing matters. For example, in matters of design, testing, launch, etc. We’ve said that you should always rely on data. How to collect and analyze it, you’ll learn here: CRO From Scratch. Part 1 But what if you’re at the very, very beginning […]
CRO from scratch. Part 3.
CRO From Scratch. Part 3 is advice on how to create, organize and communicate your product to increase conversion rates
CRO from scratch. Part 2.
CRO From Scratch. Part 2 is an insightful story about A/B testing, an important part of your CRO journey. Prove your hypotheses with testing.
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Unity, Velocity, and Growth: Core Values of Scale Final
We have more to say about our inner kitchen. The fact that we can finally put our shared values into words is a blessing in itself. As our CEO emphasized on LinkedIn, the team is each other’s most valuable asset. Let this post be a reminder to do the same for your team (yes, values […]
6 reasons not to work at Scale Final
It’s time for us to tell you more about our team and our company values. You can consider this text our manifesto if you want to become part of our team (we are almost ALWAYS hiring), or you can save the list and use it as a guide for your current team. At Scale Final, […]
Pros and cons of AI for copywriting
When ChatGPT first appeared, it seemed to many that copywriting would become completely automated and that machines would replace writers and lead to unemployment. However, that hasn’t happened and it isn’t likely to happen anytime soon. After all, if you rely on AI to write an entire article, the resulting text will be unreadable and […]
Leverage science: patent link building technique
If you’ve never heard of patent links or patent link building technique, this is the ultimate guide you need. Especially if you’re one of those who are constantly learning and optimizing. Picture this: You discover and spread new science in your field while attracting more visitors and links to your website. More links and visitors […]
Other articles
Beyond blogs: how to create other content formats
Content marketing is one of the most promising tools to make your company known online. It is so promising because it helps: But for content marketing to work, you should first research your target audience. Consider their needs and current trends. Finding suitable content formats is the key, considering different purposes and communication channels. In […]
How to choose what to optimize: 7 ideas for a/b testing
There is only so much you can design and implement for your website to increase conversion rates. However, no blanket change will lead to more sales. To know for sure, you should test. Every CTA, design, and text on a website should not be done on the off chance. But you should start somewhere. We’ve […]
CryptoFinal: How we created the best WordPress theme for affiliate marketing
CryptoFinal WordPress theme: initial plan We created themes for our projects and after several successful launches, we decided to build one WordPress theme for affiliate marketing. The plan was to follow 8 requirements: № Task 1 A theme should hit 90 – 100 points on PageSpeed for both mobile and desktop versions. 2 A theme […]
User-Generated Content (UGC) and its impact on your business
Introduction: What is UGC? User-generated content (UGC) is any content – be it videos, photos, reviews, blogs, social media posts, or any other form of content – that is created by unpaid contributors, often your brand’s customers or fans. Then you use it to promote your product. UGC is a win-win: both you and your […]
In the age of authenticity: How does influencer marketing affect SEO trends?
Gone are the days when brands were merely searching for celebrities to use as advertisers; today, everyday creatives are in the spotlight with their passionate and engaged audiences. With a projected valuation of $21.1 billion and the rise of AI influencers, the intertwining of genuine influencer partnerships and innovative SEO strategies is becoming increasingly important. […]
The evolution of Google Search Engine
Being found on the Internet isn’t just a luxury. It’s a necessity. As you grapple with the ever-changing digital landscape, it’s crucial to understand how Google search has evolved over the years and what that means for modern search engine optimization. Take a journey from its keyword-based beginnings to today’s machine learning algorithms. From keywords […]
Uncovering the complexity of B2B lead generation
Lead generation is all about finding the perfect way to turn prospects into loyal customers. But guess what? B2B lead generation sometimes feels like a puzzle that’s missing a few pieces. It takes a special approach. One that overcomes all the challenges and focuses on authenticity and building real connections. But not all specialists and […]
Lead generation or how to attract customers to your website
A user who wants to purchase or order a service on your website is called a lead. Both online and offline businesses need leads. In simple words, lead generation is finding potential customers and collecting their contact information for further interactions. Lead generation exists in every niche. Only the methods of acquiring leads differ, influenced […]
