Another part of our series on AI in digital marketing. I hope you’re not tired because this post can be incredibly helpful. We genuinely use the tools ourselves and want to share them.
- Why is AI so important for SEO?
- What SEO practices can AI cover?
- Which AI SEO tools are best?
- What are the drawbacks of using AI?
We’ve all been using AI for some time now. Take Netflix, for example. Leave it alone for a while. You’re here to focus on SEO, because what we’re about to tell you may surprise you.
The fact is with new tools, we’re finally closer to competing with the big guys. We can all now perform the best SEO practices with AI.
And more, because these tools really help your business save time and money.
If you’ve ever been involved in optimization yourself, you’ll understand how tedious the amount of data, the constant changes and generally the incredible complexity of this task is.
We’re not calling for you to fire your specialists. They should still be there to evaluate the results of the robot helper.
Hubspot interviewed more than 1,350 marketers to learn how they use AI:
What does this have to do with SEO? It’s all a mix for one purpose – to deliver content to the user.
If you’re new to this, check this post first: How to rank #1 in search results: a сomprehensive guide
Why is AI so important for SEO?
Competition is simply huge these days. To keep up, we need to acquire the tools to help us stay in the game. But it’s wrong to be afraid, because work is being optimized, not taken away. So are budgets.
I should say that it’s not a must for all companies. However, every small to medium business can benefit from AI-powered workflows.
As Mark Traphagen of seoClarity said:
Don’t hide that smile. We all want to be directors, right?
What SEO practices can AI cover?
Currently, AI can help with several tasks in SEO:
- Suggesting keywords and topics to weave into your writing or editing – no more wasting time on exhaustive brainstorming sessions.
- Tracking down opportunities to lift your current ranking for specific topics or keywords – it’s like having a personal SEO detective on your team.
- Creating content that is tailored to search engines – the days of monotonous content creation are numbered.
- Recommendations for optimizing internal links – think of it as your own SEO treasure map.
- And the crowning glory? An overall increase in search traffic – the ultimate goal of any SEO effort.
Which AI SEO tools are best?
1. Jasper for content writing
Jasper is an AI writing assistant that creates SEO-optimized blog posts, emails, and other marketing content. Just throw Jasper a handful of seed words and specify the TOV you’re aiming for. Then sit back and watch Jasper weave those words into compelling, SEO-friendly content.
2. SurferSEO for content optimization
SurferSEO scans the top pages in the SERP for your target keyword and creates tailored recommendations for your content. Think of it as giving you a cheat sheet of what you should add to your next post. Best of all, it gives you a handy score that instantly shows you if your content is hitting the mark in terms of optimization.
3. INK for keyword research
INK studies your competitors closely. The goal, of course, is to outrank them. Best for keyword research to jazz up and optimize your content. For the pros out there, INKoffers access to keyword clustering.
4. Neuron for internal linking
Neuron uses natural learning processing, data from Google SERPs, and insights from competitors to create high-ranking, SEO-optimized articles and social media posts. The main feature is internal linking, which provides users recommendations for related websites, taking the guesswork out of link building.
What are the drawbacks of using AI?
Of course, it’s not all that safe and sound. Google has clear spam guidelines. Although there is an explicit prohibition against the publication of autogenerated content, there is currently no law:
“To be eligible to appear in Google web search results (web pages, images, videos, news content, or other material that Google finds from across the web), content shouldn’t violate Google Search’s overall policies or the spam policies listed on this page.
…Spammy automatically generated (or “auto-generated”) content is content that’s been generated programmatically without producing anything original or adding sufficient value; instead, it’s been generated for the primary purpose of manipulating search rankings and not helping users.”
And yes, Google can detect which content is AI generated. So it’s your desicion, but is it smart to generate all of it if you want to rank well in Google’s search engine?
CEO of ScaleFinal
I'm CEO of Scale Final and an experienced SEO specialist obsessed with trackable results and process optimization. My personal motto is "Get more by spending less". My interests and hobbies include: Yoga, tea culture, skateboarding, board games, Mafia social game, arthouse cinema, off-road cycling, psychology, Zen Buddhism and meditation.View all posts