Anastasiia Pushnia
CRO: why, when and how to optimize the conversion rate in e-commerce?
CRO (Conversion Rate Optimization) refers to activities aimed at increasing the percentage of users who complete a particular action (e.g., an order on a website). In the early 2000s, after the dot-com bubble burst in 2001, marketers recognised the need for CRO. The massive collapse of Internet startups showed that investment and advertising weren’t enough […]
Conversion intelligence: AI for CRO
Hi everyone. To break the feeling that the future just arrived, we should say that artificial intelligence has been with us for a long time. In 2016, we were all praising chatbots. Or how, for example, Volkswagen replaced an entire marketing agency with AI. But what has changed? The answer is simple: accessibility. Like any […]
Multi-armed bandit vs A/B test: choose your fighter
If you’re stuck on choosing a color for CTA buttons, you’re not the only one. Honestly, we don’t know either. Good thing A/B testing knows. A/B testing or split testing – the most common method of conversion optimization. Here’s how it works: Traffic is distributed among 2 versions of your digital property. 50% of the […]
5 worst tips to lose a client
The simple truth about our customers is that they expect us to meet their expectations. Those are the things we put on this list. On the surface, these things were actually made to please.
Things like bombarding customers with daily emails and notifications, a clumsy and unclear loyalty system, and constant discounts are things that will surely make them leave us.
We won’t deal with things that are clearly a no-no, like unprofessionalism, lack of support, shaggy products, and overall poor customer service.
CRO from scratch. Part 3.
CRO From Scratch. Part 3 is advice on how to create, organize and communicate your product to increase conversion rates
CRO from scratch. Part 2.
CRO From Scratch. Part 2 is an insightful story about A/B testing, an important part of your CRO journey. Prove your hypotheses with testing.
CRO from scratch. Part 1.
A beginner’s guide to how and why you need to optimize your conversion rate to achieve your business goals. Part 1.
