CRO: why, when and how to optimize the conversion rate in e-commerce?
CRO (Conversion Rate Optimization) refers to activities aimed at increasing the percentage of users who complete a particular action (e.g., an order on a website). In the early 2000s, after the dot-com bubble burst in 2001, marketers recognised the need for CRO. The massive collapse of Internet startups showed that investment and advertising weren’t enough […]
Quiz your way to success: boost conversions with quiz marketing
Fun, entertaining tests have always attracted users. Who doesn’t like finding out, “What type of pizza are you?”. Naturally, we all fell for the hype, and so quiz marketing was born. Tests not only help attract more users, but also make them a loyal audience. Of course, that’s only if quizzes are done right. Find […]
How to understand eye tracking: most common terms
To understand eye tracking, you don’t need to take anyone’s word for it. Eye tracking terms are complex, but we’ve broken them as simply as possible so that you can make your assumption. Although we explain in our reports in words and graphically what and how we measure, it’s not too much to understand before […]
Leveraging AI eye tracking for effective marketing: what you need to know
We’ve said many times that you shouldn’t rely on your intuition in marketing matters. For example, in matters of design, testing, launch, etc. We’ve said that you should always rely on data. How to collect and analyze it, you’ll learn here: CRO From Scratch. Part 1 But what if you’re at the very, very beginning […]
Conversion intelligence: AI for CRO
Hi everyone. To break the feeling that the future just arrived, we should say that artificial intelligence has been with us for a long time. In 2016, we were all praising chatbots. Or how, for example, Volkswagen replaced an entire marketing agency with AI. But what has changed? The answer is simple: accessibility. Like any […]
Multi-armed bandit vs A/B test: choose your fighter
If you’re stuck on choosing a color for CTA buttons, you’re not the only one. Honestly, we don’t know either. Good thing A/B testing knows. A/B testing or split testing – the most common method of conversion optimization. Here’s how it works: Traffic is distributed among 2 versions of your digital property. 50% of the […]
Landing page that converts: The winning formula
The perfect page structure is the one that sells and where people can decide quickly: they want your product.
CRO from scratch. Part 3.
CRO From Scratch. Part 3 is advice on how to create, organize and communicate your product to increase conversion rates
CRO from scratch. Part 2.
CRO From Scratch. Part 2 is an insightful story about A/B testing, an important part of your CRO journey. Prove your hypotheses with testing.
CRO from scratch. Part 1.
A beginner’s guide to how and why you need to optimize your conversion rate to achieve your business goals. Part 1.
