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Conversion intelligence: AI for CRO
May 31, 2023Optimization
Hi everyone. To break the feeling that the future just arrived, we should say that artificial intelligence has been with us for a long time. In 2016, we were all praising chatbots. Or how, for example, Volkswagen replaced an entire marketing agency with AI. But what has changed? The answer is simple: accessibility. Like any […]
Multi-armed bandit vs A/B test: choose your fighter
May 4, 2023Optimization
If you’re stuck on choosing a color for CTA buttons, you’re not the only one. Honestly, we don’t know either. Good thing A/B testing knows. A/B testing or split testing – the most common method of conversion optimization. Here’s how it works: Traffic is distributed among 2 versions of your digital property. 50% of the […]
CRO From Scratch. Part 3.
March 30, 2023Optimization
CRO From Scratch. Part 3 is advice on how to create, organize and communicate your product to increase conversion rates
CRO From Scratch. Part 2.
March 28, 2023Optimization
CRO From Scratch. Part 2 is an insightful story about A/B testing, an important part of your CRO journey. Prove your hypotheses with testing.
CRO From Scratch. Part 1.
March 23, 2023Optimization
A beginner’s guide to how and why you need to optimize your conversion rate to achieve your business goals. Part 1.