Yana Popenkova
User-Generated Content (UGC) and its impact on your business
Introduction: What is UGC? User-generated content (UGC) is any content – be it videos, photos, reviews, blogs, social media posts, or any other form of content – that is created by unpaid contributors, often your brand’s customers or fans. Then you use it to promote your product. UGC is a win-win: both you and your […]
In the age of authenticity: How does influencer marketing affect SEO trends?
Gone are the days when brands were merely searching for celebrities to use as advertisers; today, everyday creatives are in the spotlight with their passionate and engaged audiences. With a projected valuation of $21.1 billion and the rise of AI influencers, the intertwining of genuine influencer partnerships and innovative SEO strategies is becoming increasingly important. […]
Uncovering the complexity of B2B lead generation
Lead generation is all about finding the perfect way to turn prospects into loyal customers. But guess what? B2B lead generation sometimes feels like a puzzle that’s missing a few pieces. It takes a special approach. One that overcomes all the challenges and focuses on authenticity and building real connections. But not all specialists and […]
Lead generation or how to attract customers to your website
A user who wants to purchase or order a service on your website is called a lead. Both online and offline businesses need leads. In simple words, lead generation is finding potential customers and collecting their contact information for further interactions. Lead generation exists in every niche. Only the methods of acquiring leads differ, influenced […]
Understanding PR: what it can and cannot do
In this article, you’ll learn which business goals PR can handle and which it can’t. And why for some of those you simply need a marketer or a salesperson. By the way, this is also the reason why many are confused about what different things like PR, SMM, advertising and so on mean. In a […]
5 signs that a marketing agency is helping your business grow
We begin today with a hot announcement. No, it’s not enough for the marketing agency you’re working with to meet KPIs. Although, of course, that’s important too. What should you look for when seeking an effective partnership with a marketing agency? You can only call a marketing agency great if they share your values. Only […]
Quiz your way to success: boost conversions with quiz marketing
Fun, entertaining tests have always attracted users. Who doesn’t like finding out, “What type of pizza are you?”. Naturally, we all fell for the hype, and so quiz marketing was born. Tests not only help attract more users, but also make them a loyal audience. Of course, that’s only if quizzes are done right. Find […]
How to understand eye tracking: most common terms
To understand eye tracking, you don’t need to take anyone’s word for it. Eye tracking terms are complex, but we’ve broken them as simply as possible so that you can make your assumption. Although we explain in our reports in words and graphically what and how we measure, it’s not too much to understand before […]
Leveraging AI eye tracking for effective marketing: what you need to know
We’ve said many times that you shouldn’t rely on your intuition in marketing matters. For example, in matters of design, testing, launch, etc. We’ve said that you should always rely on data. How to collect and analyze it, you’ll learn here: CRO From Scratch. Part 1 But what if you’re at the very, very beginning […]
The future of content: AI revolution
Hi everyone. We talked about content strategies in a series of posts. We also once covered the topic of machive vs copywriter. We showed you just one angle on what’s happening now. Namely, the AI revolution. The biggest breakthrough since the creation of the Internet. I’m not going to tell you that you have to […]
How to write content that sells. Part 4
All the content strategies we’ve talked about before are designed to create one-time interest. This means that your customers will no longer be interested in you if you fulfill their needs. But, it’s just the opposite if you offer a product that your target audience considers their specialty or hobby. In such cases, your community […]
How to write content that sells. Part 3
Now we know exactly what content strategy looks like for well-known types. If the average customer isn’t yet familiar with your particular product, you need to show all the benefits and possible use cases. You need to plant a thought in the customer’s mind, “This product is a better fit for me” : How to […]
