Yana Popenkova

  • Yana Popenkova
    ScaleFinal Content Writer

    Experienced writer in different domains. I package meaning into words and bring people together. Know how to convey the vision and values of a product in writing. I like reading, movies, sports and blockchain.

10 Tips on How to Work Remotely and Stay Efficient

10 Tips on How to Work Remotely and Stay Efficient

This blog is not about pros and cons of remote work. Focus is laser: how to stay efficient when we work remotely.  It turns out it’s not so easy to assess your performance when you’re by yourself.  We all have our reasons to worry: On the other side of the remote office, everyone is alone […]
Balance of Body and Mind: Corporate and Personal Perspectives

Balance of Body and Mind: Corporate and Personal Perspectives

I don’t want to brag, but I exercise every morning. It keeps me productive and focused, at least until lunch. But then comes the coffee. These stimulants are a must for everyone, but especially for us with our dynamic working environment at Scale Final. This article is not about science and science-based tools for daily […]
How we retain our employees in the era of job hopping

How we retain our employees in the era of job hopping

Job hopping is a big thing now. And at a time of global uncertainty. Yes, I’m talking to you, my Millennials and GenZ friends. Is it because of the short attention span? Or is it because we seek a place and people we feel comfortable with and can grow with? According to Zippia, on average, […]
Let's talk Growth: our journey together

Let’s talk Growth: our journey together

One of our core values is growth. The word is overused and overly simplistic, but just the surface. In our case, growth is actually rich and profound. This motto fits the bill: “Your growth is our growth.” This isn’t talk about corporate advancement. We’re talking about real, meaningful progress for everyone on our team, from […]
Unity, Velocity, and Growth: Core Values of Scale Final

Unity, Velocity, and Growth: core values of Scale Final

We have more to say about our inner kitchen. The fact that we can finally put our shared values into words is a blessing in itself.  As our CEO emphasized on LinkedIn, the team is each other’s most valuable asset. Let this post be a reminder to do the same for your team (yes, values […]
6 reasons not to work at Scale Final

6 reasons not to work at Scale Final

It’s time for us to tell you more about our team and our company values. You can consider this text our manifesto if you want to become part of our team (we are almost ALWAYS hiring), or you can save the list and use it as a guide for your current team. At Scale Final, […]
Beyond blogs: how to create other content formats

Beyond blogs: how to create other content formats

Content marketing is one of the most promising tools to make your company known online. It is so promising because it helps: But for content marketing to work, you should first research your target audience. Consider their needs and current trends. Finding suitable content formats is the key, considering different purposes and communication channels. In […]
How to choose what to optimize: 7 a/b testing ideas

How to choose what to optimize: 7 ideas for a/b testing

There is only so much you can design and implement for your website to increase conversion rates. However, no blanket change will lead to more sales. To know for sure, you should test. Every CTA, design, and text on a website should not be done on the off chance. But you should start somewhere. We’ve […]
User-Generated Content (UGC) and its impact on your business

User-Generated Content (UGC) and its impact on your business

Introduction: What is UGC? User-generated content (UGC) is any content – be it videos, photos, reviews, blogs, social media posts, or any other form of content – that is created by unpaid contributors, often your brand’s customers or fans. Then you use it to promote your product. UGC is a win-win: both you and your […]
In the age of authenticity: How does influencer marketing affect SEO trends?

In the age of authenticity: How does influencer marketing affect SEO trends?

Gone are the days when brands were merely searching for celebrities to use as advertisers; today, everyday creatives are in the spotlight with their passionate and engaged audiences. With a projected valuation of $21.1 billion and the rise of AI influencers, the intertwining of genuine influencer partnerships and innovative SEO strategies is becoming increasingly important. […]
Uncovering the complexity of B2B lead generation

Uncovering the complexity of B2B lead generation

Lead generation is all about finding the perfect way to turn prospects into loyal customers. But guess what?  B2B lead generation sometimes feels like a puzzle that’s missing a few pieces. It takes a special approach. One that overcomes all the challenges and focuses on authenticity and building real connections. But not all specialists and […]
Lead generation or how to attract customers to your website

Lead generation or how to attract customers to your website

A user who wants to purchase or order a service on your website is called a lead. Both online and offline businesses need leads. In simple words, lead generation is finding potential customers and collecting their contact information for further interactions. Lead generation exists in every niche. Only the methods of acquiring leads differ, influenced […]

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We analyze the 10 most important blocks (e.g. reviews, prices, shopping cart, registration, etc.) influencing the conversions.

  • Full analysis and redesign of the 10 most important blocks on your customer's journey
  • Figma prototype for the requested blocks
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  • PDF report that includes before/after comparison and our recommendation with an explanation of why it works

We recommend submitting a mobile version because 80% of purchases on the Internet are made via mobile. If you're an exception to the rule, just let us know and we'll analyze a desktop version.

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