Yana Popenkova
Pitch Deck, or How To Create a Successful Presentation For Investors
You have a brilliant idea for a product or have already developed one. You need to market it, so you need to scale up. Where will the money come from? Investments. To achieve the goal, your product shouldn’t be amazing and promising only on paper, but a great opportunity for the money to flow in. […]
United in diversity: How Scale Final builds and manages teams across Europe
Scale Final has been around for over four years, and we are now over 200 people. In 2021, we had an office in Kyiv. Since then, we have had two new spaces—one in Cyprus, Limassol, and the other we recently opened in Warsaw, Poland. At the same time, many of our employees work remotely—from Kyiv […]
10 Tips on How to Work Remotely and Stay Efficient
This blog is not about pros and cons of remote work. Focus is laser: how to stay efficient when we work remotely. It turns out it’s not so easy to assess your performance when you’re by yourself. We all have our reasons to worry: On the other side of the remote office, everyone is alone […]
Balance of Body and Mind: Corporate and Personal Perspectives
I don’t want to brag, but I exercise every morning. It keeps me productive and focused, at least until lunch. But then comes the coffee. These stimulants are a must for everyone, but especially for us with our dynamic working environment at Scale Final. This article is not about science and science-based tools for daily […]
How we retain our employees in the era of job hopping
Job hopping is a big thing now. And at a time of global uncertainty. Yes, I’m talking to you, my Millennials and GenZ friends. Is it because of the short attention span? Or is it because we seek a place and people we feel comfortable with and can grow with? According to Zippia, on average, […]
Let’s talk Growth: our journey together
One of our core values is growth. The word is overused and overly simplistic, but just the surface. In our case, growth is actually rich and profound. This motto fits the bill: “Your growth is our growth.” This isn’t talk about corporate advancement. We’re talking about real, meaningful progress for everyone on our team, from […]
Unity, Velocity, and Growth: core values of Scale Final
We have more to say about our inner kitchen. The fact that we can finally put our shared values into words is a blessing in itself. As our CEO emphasized on LinkedIn, the team is each other’s most valuable asset. Let this post be a reminder to do the same for your team (yes, values […]
6 reasons not to work at Scale Final
It’s time for us to tell you more about our team and our company values. You can consider this text our manifesto if you want to become part of our team (we are almost ALWAYS hiring), or you can save the list and use it as a guide for your current team. At Scale Final, […]
Beyond blogs: how to create other content formats
Content marketing is one of the most promising tools to make your company known online. It is so promising because it helps: But for content marketing to work, you should first research your target audience. Consider their needs and current trends. Finding suitable content formats is the key, considering different purposes and communication channels. In […]
How to choose what to optimize: 7 ideas for a/b testing
There is only so much you can design and implement for your website to increase conversion rates. However, no blanket change will lead to more sales. To know for sure, you should test. Every CTA, design, and text on a website should not be done on the off chance. But you should start somewhere. We’ve […]
User-Generated Content (UGC) and its impact on your business
Introduction: What is UGC? User-generated content (UGC) is any content – be it videos, photos, reviews, blogs, social media posts, or any other form of content – that is created by unpaid contributors, often your brand’s customers or fans. Then you use it to promote your product. UGC is a win-win: both you and your […]
In the age of authenticity: How does influencer marketing affect SEO trends?
Gone are the days when brands were merely searching for celebrities to use as advertisers; today, everyday creatives are in the spotlight with their passionate and engaged audiences. With a projected valuation of $21.1 billion and the rise of AI influencers, the intertwining of genuine influencer partnerships and innovative SEO strategies is becoming increasingly important. […]
