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How to choose what to optimize: 7 ideas for a/b testing
September 28, 2023Optimization
There is only so much you can design and implement for your website to increase conversion rates. However, no blanket change will lead to more sales. To know for sure, you should test. Every CTA, design, and text on a website should not be done on the off chance. But you should start somewhere. We’ve […]
CryptoFinal: How we created the best WordPress theme for affiliate marketing
September 18, 2023SEO
CryptoFinal WordPress theme: initial plan We created themes for our projects and after several successful launches, we decided to build one WordPress theme for affiliate marketing. The plan was to follow 8 requirements: № Task 1 A theme should hit 90 – 100 points on PageSpeed for both mobile and desktop versions. 2 A theme […]
User-Generated Content (UGC) and its impact on your business
September 7, 2023Marketing
Introduction: What is UGC? User-generated content (UGC) is any content – be it videos, photos, reviews, blogs, social media posts, or any other form of content – that is created by unpaid contributors, often your brand’s customers or fans. Then you use it to promote your product. UGC is a win-win: both you and your […]
In the age of authenticity: How does influencer marketing affect SEO trends?
August 28, 2023Marketing
Gone are the days when brands were merely searching for celebrities to use as advertisers; today, everyday creatives are in the spotlight with their passionate and engaged audiences. With a projected valuation of $21.1 billion and the rise of AI influencers, the intertwining of genuine influencer partnerships and innovative SEO strategies is becoming increasingly important. […]
The evolution of Google Search Engine
August 21, 2023SEO
Being found on the Internet isn’t just a luxury. It’s a necessity. As you grapple with the ever-changing digital landscape, it’s crucial to understand how Google search has evolved over the years and what that means for modern search engine optimization. Take a journey from its keyword-based beginnings to today’s machine learning algorithms. From keywords […]
Uncovering the complexity of B2B lead generation
August 11, 2023Marketing
Lead generation is all about finding the perfect way to turn prospects into loyal customers. But guess what? B2B lead generation sometimes feels like a puzzle that’s missing a few pieces. It takes a special approach. One that overcomes all the challenges and focuses on authenticity and building real connections. But not all specialists and […]
Lead generation or how to attract customers to your website
August 4, 2023Marketing
A user who wants to purchase or order a service on your website is called a lead. Both online and offline businesses need leads. In simple words, lead generation is finding potential customers and collecting their contact information for further interactions. Lead generation exists in every niche. Only the methods of acquiring leads differ, influenced […]
Understanding PR: what it can and cannot do
July 28, 2023PR
In this article, you’ll learn which business goals PR can handle and which it can’t. And why for some of those you simply need a marketer or a salesperson. By the way, this is also the reason why many are confused about what different things like PR, SMM, advertising and so on mean. In a […]
CRO: why, when and how to optimize the conversion rate in e-commerce?
July 21, 2023Optimization
CRO (Conversion Rate Optimization) refers to activities aimed at increasing the percentage of users who complete a particular action (e.g., an order on a website). In the early 2000s, after the dot-com bubble burst in 2001, marketers recognised the need for CRO. The massive collapse of Internet startups showed that investment and advertising weren’t enough […]
5 signs that a marketing agency is helping your business grow
July 17, 2023Marketing
We begin today with a hot announcement. No, it’s not enough for the marketing agency you’re working with to meet KPIs. Although, of course, that’s important too. What should you look for when seeking an effective partnership with a marketing agency? You can only call a marketing agency great if they share your values. Only […]
Quiz your way to success: boost conversions with quiz marketing
July 7, 2023Optimization
Fun, entertaining tests have always attracted users. Who doesn’t like finding out, “What type of pizza are you?”. Naturally, we all fell for the hype, and so quiz marketing was born. Tests not only help attract more users, but also make them a loyal audience. Of course, that’s only if quizzes are done right. Find […]
How to master link building: trends, tactics, and impact on your business
June 30, 2023SEO
You have certainly found controversial info on link building on the net. Under the flag of Google penalizing active link building, quality content is all you need. Simultaneously, some would sell you domains so you can build links. We don’t want to lean towards either of those, so we’ll provide diverse opinions. Even though we […]
How to choose what to optimize: 7 ideas for a/b testing
September 28, 2023Optimization
There is only so much you can design and implement for your website to increase conversion rates. However, no blanket change will lead to more sales. To know for sure, you should test. Every CTA, design, and text on a website should not be done on the off chance. But you should start somewhere. We’ve […]
CryptoFinal: How we created the best WordPress theme for affiliate marketing
September 18, 2023SEO
CryptoFinal WordPress theme: initial plan We created themes for our projects and after several successful launches, we decided to build one WordPress theme for affiliate marketing. The plan was to follow 8 requirements: № Task 1 A theme should hit 90 – 100 points on PageSpeed for both mobile and desktop versions. 2 A theme […]
User-Generated Content (UGC) and its impact on your business
September 7, 2023Marketing
Introduction: What is UGC? User-generated content (UGC) is any content – be it videos, photos, reviews, blogs, social media posts, or any other form of content – that is created by unpaid contributors, often your brand’s customers or fans. Then you use it to promote your product. UGC is a win-win: both you and your […]
In the age of authenticity: How does influencer marketing affect SEO trends?
August 28, 2023Marketing
Gone are the days when brands were merely searching for celebrities to use as advertisers; today, everyday creatives are in the spotlight with their passionate and engaged audiences. With a projected valuation of $21.1 billion and the rise of AI influencers, the intertwining of genuine influencer partnerships and innovative SEO strategies is becoming increasingly important. […]
The evolution of Google Search Engine
August 21, 2023SEO
Being found on the Internet isn’t just a luxury. It’s a necessity. As you grapple with the ever-changing digital landscape, it’s crucial to understand how Google search has evolved over the years and what that means for modern search engine optimization. Take a journey from its keyword-based beginnings to today’s machine learning algorithms. From keywords […]
Uncovering the complexity of B2B lead generation
August 11, 2023Marketing
Lead generation is all about finding the perfect way to turn prospects into loyal customers. But guess what? B2B lead generation sometimes feels like a puzzle that’s missing a few pieces. It takes a special approach. One that overcomes all the challenges and focuses on authenticity and building real connections. But not all specialists and […]
Lead generation or how to attract customers to your website
August 4, 2023Marketing
A user who wants to purchase or order a service on your website is called a lead. Both online and offline businesses need leads. In simple words, lead generation is finding potential customers and collecting their contact information for further interactions. Lead generation exists in every niche. Only the methods of acquiring leads differ, influenced […]
Understanding PR: what it can and cannot do
July 28, 2023PR
In this article, you’ll learn which business goals PR can handle and which it can’t. And why for some of those you simply need a marketer or a salesperson. By the way, this is also the reason why many are confused about what different things like PR, SMM, advertising and so on mean. In a […]
CRO: why, when and how to optimize the conversion rate in e-commerce?
July 21, 2023Optimization
CRO (Conversion Rate Optimization) refers to activities aimed at increasing the percentage of users who complete a particular action (e.g., an order on a website). In the early 2000s, after the dot-com bubble burst in 2001, marketers recognised the need for CRO. The massive collapse of Internet startups showed that investment and advertising weren’t enough […]
5 signs that a marketing agency is helping your business grow
July 17, 2023Marketing
We begin today with a hot announcement. No, it’s not enough for the marketing agency you’re working with to meet KPIs. Although, of course, that’s important too. What should you look for when seeking an effective partnership with a marketing agency? You can only call a marketing agency great if they share your values. Only […]
Quiz your way to success: boost conversions with quiz marketing
July 7, 2023Optimization
Fun, entertaining tests have always attracted users. Who doesn’t like finding out, “What type of pizza are you?”. Naturally, we all fell for the hype, and so quiz marketing was born. Tests not only help attract more users, but also make them a loyal audience. Of course, that’s only if quizzes are done right. Find […]
How to master link building: trends, tactics, and impact on your business
June 30, 2023SEO
You have certainly found controversial info on link building on the net. Under the flag of Google penalizing active link building, quality content is all you need. Simultaneously, some would sell you domains so you can build links. We don’t want to lean towards either of those, so we’ll provide diverse opinions. Even though we […]