Yana Popenkova
How to write content that sells. Part 2
In the previous series, we talked about a product-focused content strategy. In short, with it, you need to describe the features of the product as thoroughly as possible. Review the strategy and decide if it fits your product: How to write content that sells. Part 1 But what if the value of the product isn’t […]
How to write content that sells. Part 1
Does content marketing strictly consist of useful content? Planned articles that teach readers something and make their lives better? So that they start to like you for the usefulness and buy the product with shining eyes. Happy Ending. What is somehow forgotten is that such useful content isn’t the only way to do content marketing. […]
What makes a good copywriter?
Copywriting isn’t just about getting people to buy your products. Nor is it just about imparting knowledge. First of all, as with all writing, it’s about the text itself. It’s can be as powerful as if it were a book you want to share with your loved ones. There are some tips on how to […]
5 brands leveraging AI in marketing
These brands use artificial intelligence and machine learning technologies as an integral part of their marketing strategy.
