Yana Popenkova

  • Yana Popenkova
    ScaleFinal Content Writer

    Experienced writer in different domains. I package meaning into words and bring people together. Know how to convey the vision and values of a product in writing. I like reading, movies, sports and blockchain.

Uncovering the complexity of B2B lead generation

Uncovering the complexity of B2B lead generation

Lead generation is all about finding the perfect way to turn prospects into loyal customers. But guess what?  B2B lead generation sometimes feels like a puzzle that’s missing a few pieces. It takes a special approach. One that overcomes all the challenges and focuses on authenticity and building real connections. But not all specialists and […]
Lead generation or how to attract customers to your website

Lead generation or how to attract customers to your website

A user who wants to purchase or order a service on your website is called a lead. Both online and offline businesses need leads. In simple words, lead generation is finding potential customers and collecting their contact information for further interactions. Lead generation exists in every niche. Only the methods of acquiring leads differ, influenced […]
Understanding PR: what it can and cannot do

Understanding PR: what it can and cannot do

In this article, you’ll learn which business goals PR can handle and which it can’t. And why for some of those you simply need a marketer or a salesperson. By the way, this is also the reason why many are confused about what different things like PR, SMM, advertising and so on mean. In a […]
5 signs that a marketing agency is helping your business grow

5 signs that a marketing agency is helping your business grow

We begin today with a hot announcement. No, it’s not enough for the marketing agency you’re working with to meet KPIs. Although, of course, that’s important too. What should you look for when seeking an effective partnership with a marketing agency? You can only call a marketing agency great if they share your values. Only […]
Quiz your way to success: boost conversions with quiz marketing

Quiz your way to success: boost conversions with quiz marketing

Fun, entertaining tests have always attracted users. Who doesn’t like finding out, “What type of pizza are you?”.  Naturally, we all fell for the hype, and so quiz marketing was born. Tests not only help attract more users, but also make them a loyal audience. Of course, that’s only if quizzes are done right. Find […]
How to understand eye tracking: most common terms

How to understand eye tracking: most common terms

To understand eye tracking, you don’t need to take anyone’s word for it. Eye tracking terms are complex, but we’ve broken them as simply as possible so that you can make your assumption. Although we explain in our reports in words and graphically what and how we measure, it’s not too much to understand before […]
Leveraging AI eye tracking for effective marketing: what you need to know

Leveraging AI eye tracking for effective marketing: what you need to know

We’ve said many times that you shouldn’t rely on your intuition in marketing matters. For example, in matters of design, testing, launch, etc. We’ve said that you should always rely on data. How to collect and analyze it, you’ll learn here: CRO From Scratch. Part 1 But what if you’re at the very, very beginning […]
The future of content: AI revolution

The future of content: AI revolution 

Hi everyone. We talked about content strategies in a series of posts. We also once covered the topic of machive vs copywriter. We showed you just one angle on what’s happening now. Namely, the AI revolution. The biggest breakthrough since the creation of the Internet. I’m not going to tell you that you have to […]
How to write content that sells Part 4

How to write content that sells. Part 4

All the content strategies we’ve talked about before are designed to create one-time interest. This means that your customers will no longer be interested in you if you fulfill their needs. But, it’s just the opposite if you offer a product that your target audience considers their specialty or hobby. In such cases, your community […]
How to create content that sells. Part 3

How to write content that sells. Part 3

Now we know exactly what content strategy looks like for well-known types. If the average customer isn’t yet familiar with your particular product, you need to show all the benefits and possible use cases. You need to plant a thought in the customer’s mind, “This product is a better fit for me” : How to […]
How to write content that sells Part 2

How to write content that sells. Part 2

In the previous series, we talked about a product-focused content strategy. In short, with it, you need to describe the features of the product as thoroughly as possible. Review the strategy and decide if it fits your product: How to write content that sells. Part 1 But what if the value of the product isn’t […]
How to write content that sells. Part 1

How to write content that sells. Part 1

Does content marketing strictly consist of useful content? Planned articles that teach readers something and make their lives better? So that they start to like you for the usefulness and buy the product with shining eyes. Happy Ending. What is somehow forgotten is that such useful content isn’t the only way to do content marketing. […]

“Try it” pack

Free

(4,9)
Trusted by 100+ brands

Suitable for those who just want to try our report. Not a trick - it's really free

  • Complete analysis and redesign of a block of the submitted URL
  • PDF report with before/after comparison and our recommendations

We recommend submitting a mobile version because 80% of purchases on the Internet are made via mobile. If you're an exception to the rule, just let us know and we'll analyze a desktop version.

Link to the page

Send a link to the page you want to analyze

Enter your details

Enter a convenient way for you to communicate with us

SUBTOTAL

FREE

Flexible 10-pack

start from $1500

(4,9)
reasonable choiсe

We analyze the 10 most important blocks (e.g. reviews, prices, shopping cart, registration, etc.) influencing the conversions.

  • Full analysis and redesign of the 10 most important blocks on your customer's journey
  • Figma prototype for the requested blocks
  • AI eye-tracker reccomendantions
  • PDF report that includes before/after comparison and our recommendation with an explanation of why it works

We recommend submitting a mobile version because 80% of purchases on the Internet are made via mobile. If you're an exception to the rule, just let us know and we'll analyze a desktop version.

Breakpoints

Add at least one

Define Report Focus Area

We find that our Quick Win 10-Packs have the best results when our team can just dive into your customer journey and hand-select the areas for improvement. That said, if you would like to have our team focus on specific areas of the site, please input the URLs below (up to 3 focus areas):

AI Eye Tracking research +500$

AI eye tracker will show us more information about your users. Accordingly, our team will find more shortcomings and be able to eliminate them.

Enter your details

Enter a convenient way for you to communicate with us

SUBTOTAL

$1500

Full Win Pack

start from $1990

(4,9)
popular choice
  • Full analysis and redesign of customer experience on selected pages
  • Designed file and prototype of Mobile or Pc version in figma
  • Get AI Eye tracking research on your case*
  • PDF report that include before/after comparison and our recommendation with explanation why it works

Pick pages to audit

Please select at least 1

Design Breakpoints

Add at least one

Additional pages +690$/page

You can pick whatever you want. Example: category page, cart, checkout, etc.

AI Eye Tracking research +500$/page

AI eye tracker will show us more information about your users. Accordingly, our team will find more shortcomings and be able to eliminate them.

Enter your details

Enter a convenient way for you to communicate with us

SUBTOTAL

$1990

Content Order - Scale Final

Please fill-in as many details as possible. Then breath-out & enjoy some coffee while we're writing for you!

Guidelines

Include all relevant information about your order in Google Doc, please add the link to the document having Open Settings to everyone)*

SUBTOTAL

$0

Order PBN service

Choose a package

Please set the correct email so that we can send a PBN site list in line with your needs.

Please input the correct data so that we can discuss your order and proceed with it accordingly.


Important information*


Additional services

SUBTOTAL

$0

Order PBN service

Please set the correct email so that we can send a PBN site list in line with your needs.

Order PBN service

Please input the correct data so that we can discuss your order and proceed with it accordingly.


Important information*


Additional services

SUBTOTAL

$0

Get in touch

    Get in touch

      Get in touch

        Get in touch

          Get in touch