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Copywriting isn’t just about getting people to buy your products. Nor is it just about imparting knowledge. First of all, as with all writing, it’s about the text itself. It’s can be as powerful as if it were a book you want to share with your loved ones.
There are some tips on how to craft content that will persuade your users. Or tips on how to optimize it so you rank better in the SERPs.
What’s missing from all those tips is the text itself. The heart, in other words.
Today we’re focusing on creating articles that will be shared and stand the test of time.
Remember that there are tricks, but no amount of advertisement will boost content that doesn’t share real value.
Write for your customer, not the algorithm
In a blog post Skilled Copywriter VS Machine: Why Chat GPT Won’t Be Able to Replace True Professionals? we named things that generative AI lacks. Empathy, understanding consumer behavior, and the right tone of voice.
But that doesn’t mean AI copywriter can’t exist. It’s just about creating a great prompt; you’ll end up with the text you wanted. You’ll spend some time on it, but once the prompt is done, you can use it infinitely.
What’s the catch? The same as always. Thinking in terms of quantity instead of quality. Sure, you’ll make your profit, but it won’t last. The standout content is created by a thoughtful person.
Ask yourself a question. Do you really want more over depth?
It’s easy to get lost in the pursuit of profit and begin to perceive your customers, real people, as numbers, clicks, leads, etc.
Set your goal straight
It may be an unpopular opinion here. We aren’t robots. It’s good to publish long texts every day, but are you really able too? Meaningful writing takes time. Here, too, you can use AI. But think for yourself: Do you like reading posts with nothing underneath?
If you try too hard, you’ll rush them. You don’t give them enough mental energy. And as a result is that no one needs your text because they can’t feel anything. You figure out how long you need to write something really great. Something you read and think, “Did I write that?” If you think that, you’ve achieved your goal.
Sure, there are some exceptions, but that doesn’t mean you shouldn’t try this approach with them.
Personalize your writing
You should also have a clear goal and plan in mind. For your text to mean something, you need to understand what your readers will take away from it. Answer these three questions:
- Who am I writing for?
- Why am I writing this?
- And what do I want to offer the reader?
These are selfless questions. And that’s what makes your text so special. This content will be well received and shared by your audience.
The purpose of your text can be anything. You can be a copywriter at an agency, have your own brand, work in the entertainment industry, or be a blog writer.
Building a loyal readership takes time. Put your readers first and create content that meets their needs, you’ll stand the test of time.
That was the part about the heart of your text. The SEO optimization is its skeleton. You need to meet the requirements of search engine robots. There is no constraint. You can be truthful and customer-oriented while following the rules of the game.
More tips on SEO content here: How to rank #1 in search results: a сomprehensive guide