Home • Archives for Scale Final Blog
CRO From Scratch. Part 3.
March 30, 2023by Scale Final BlogOptimization
CRO From Scratch. Part 3 is advice on how to create, organize and communicate your product to increase conversion rates
CRO From Scratch. Part 2.
March 28, 2023Optimization
CRO From Scratch. Part 2 is an insightful story about A/B testing, an important part of your CRO journey. Prove your hypotheses with testing.
CRO From Scratch. Part 1.
March 23, 2023Optimization
A beginner’s guide to how and why you need to optimize your conversion rate to achieve your business goals. Part 1.
Choose by category
New in a blog
AI for SEO: discover unprecedented effectiveness and speed
June 8, 2023SEO
Another part of our series on AI in digital marketing. I hope you’re not tired because this post can be incredibly helpful. We genuinely use the tools ourselves and want to share them. You’ll learn: We’ve all been using AI for some time now. Take Netflix, for example. Leave it alone for a while. You’re […]
Conversion intelligence: AI for CRO
May 31, 2023Optimization
Hi everyone. To break the feeling that the future just arrived, we should say that artificial intelligence has been with us for a long time. In 2016, we were all praising chatbots. Or how, for example, Volkswagen replaced an entire marketing agency with AI. But what has changed? The answer is simple: accessibility. Like any […]
The future of content: AI revolution
May 25, 2023Content Marketing
Hi everyone. We talked about content strategies in a series of posts. We also once covered the topic of machive vs copywriter. We showed you just one angle on what’s happening now. Namely, the AI revolution. The biggest breakthrough since the creation of the Internet. I’m not going to tell you that you have to […]
How to write content that sells. Part 4
May 23, 2023Content Marketing
All the content strategies we’ve talked about before are designed to create one-time interest. This means that your customers will no longer be interested in you if you fulfill their needs. But, it’s just the opposite if you offer a product that your target audience considers their specialty or hobby. In such cases, your content […]
How to write content that sells. Part 3
May 18, 2023Content Marketing
Now we know exactly what content strategy looks like for well-known types. If the average customer isn’t yet familiar with your particular product, you need to show all the benefits and possible use cases. You need to plant a thought in the customer’s mind, “This product is a better fit for me” : How to […]
How to write content that sells. Part 2
May 16, 2023Content Marketing
In the previous series, we talked about a product-focused content strategy. In short, with it, you need to describe the features of the product as thoroughly as possible. Review the strategy and decide if it fits your product: How to write content that sells. Part 1 But what if the value of the product isn’t […]
How to write content that sells. Part 1
May 11, 2023Content Marketing
Does content marketing strictly consist of useful content? Planned articles that teach readers something and make their lives better? So that they start to like you for the usefulness and buy the product with shining eyes. Happy Ending. What is somehow forgotten is that such useful content isn’t the only way to do content marketing. […]
Multi-armed bandit vs A/B test: choose your fighter
May 4, 2023Optimization
If you’re stuck on choosing a color for CTA buttons, you’re not the only one. Honestly, we don’t know either. Good thing A/B testing knows. A/B testing or split testing – the most common method of conversion optimization. Here’s how it works: Traffic is distributed among 2 versions of your digital property. 50% of the […]
What makes a good copywriter?
April 28, 2023Content Marketing
Copywriting isn’t just about getting people to buy your products. Nor is it just about imparting knowledge. First of all, as with all writing, it’s about the text itself. It’s can be as powerful as if it were a book you want to share with your loved ones. There are some tips on how to […]
How to rank #1 in search results: a сomprehensive guide
April 25, 2023SEO
The position of a website in search results has a great impact on the number of leads. The higher up the page is, the more potential customers will see and visit it. Therefore, more will also buy the product. In a previous post, we presented examples of website promotion opportunities, such as paid search ads. […]
5 Worst Tips To Lose A Client
April 19, 2023Marketing
The simple truth about our customers is that they expect us to meet their expectations. Those are the things we put on this list. On the surface, these things were actually made to please. Things like bombarding customers with daily emails and notifications, a clumsy and unclear loyalty system, and constant discounts are things that will surely make them leave us. We won’t deal with things that are clearly a no-no, like unprofessionalism, lack of support, shaggy products, and overall poor customer service.
Drive Traffic to Your Landing Pages like a Boss
April 13, 2023Marketing
There’s no point in a landing page if your potential customers do not see it. In Landing Page That Convert: The Winning Formula, we gave you a step-by-step guide on creating such a page. In short: product pitch, clear copy, trustworthy social proofs, and powerful CTAs – all well thought out. What we missed is how you drive traffic to your website landing pages. That’s what we’re going to talk about today. After implementing the formula, you need to consider where your target audience is spending time online. Even if you already know your target audience pretty well, you should consider this guide as a help to increase your reach.
Landing Page That Converts: The Winning Formula
April 11, 2023Marketing
The perfect page structure is the one that sells and where people can decide quickly: they want your product.
Guest Posts: A Win-win Marketing Tactic
April 6, 2023Marketing
Guest posts are a great tool for both your brand and website performance. It helps you attract customers and increase your rank and traffic.
5 Brands Leveraging AI In Marketing
April 4, 2023Marketing
These brands use artificial intelligence and machine learning technologies as an integral part of their marketing strategy.
Neuromarketing is gold?
March 21, 2023Marketing
Today we’ll discuss why it’s important to collect data and leverage users’ emotional responses to your product