SERM CASE
Establishing a Positive Online Reputation for a Casino Brand in European and American Markets
A newly launched Casino brand aimed to establish a strong online presence and cultivate a positive reputation in European and American markets. However, at the outset of the project, most search results associated with the brand were irrelevant, posing a significant challenge to its visibility and credibility.
Challanges<span data-metadata="">
- A whopping 95% of online search results related to the casino brand were unrelated to its offerings, values, or reputation. This made it challenging for the casino to connect with its target audience effectively.
- The casino brand name struggled with low brand recognition, making it hard to stand out from competitors and attract potential customers in its target markets.
- In both European and American markets, the casino faced stiff competition, with entrenched rivals dominating the industry. Despite offering exceptional gaming experiences and services, the casino found it tough to break into these markets and establish itself as a key player.
Starting Point
-
X
Irrelevant Search Results
>5% of SR
-
X
Limited Brand Awareness
0 published materials
-
X
Market Penetration
>1% of market share
Results of the 2-month campaign
-
X
Published materials in media
54
-
X
SR within the top 20
70% improvement
-
X
Partnerships with influencers
15
-
X
Claimed positions in search results
2 to 6, 8 to 12, and 14 to 18
-
X
Growth in engagement metrics (e.g., likes, shares)
by 120%
How did we achieve the results?
- We conducted thorough keyword research and content analysis to identify relevant search terms and topics related to the company brand. Leveraging these insights, we optimized existing content and developed new, engaging materials across various platforms, including the company website, social media channels, and industry forums.
- We forged strategic partnerships with influencers and thought leaders in the target markets. Through sponsored content, endorsements, and collaborative campaigns, we amplified the company brand's reach and fostered positive associations with key stakeholders.
- We mitigated reputational risks by promptly addressing any negative feedback or misinformation and demonstrating the company's commitment to transparency and customer satisfaction.
- We deployed a multi-channel approach, leveraging platforms such as Google, Facebook, Twitter, LinkedIn, and Instagram. Tailored messaging and content formats ensured consistency and resonance across diverse audience segments.
