TradeCrypto
Get ready to revolutionize your crypto trading with the latest and greatest platform brought by Scale Final. Our team has worked tirelessly to develop a one-of-a-kind platform that takes all the guesswork out of crypto trading. We know that crypto trading can be intimidating. That’s why we’ve made it our mission to create a platform suitable for traders of all levels. Say goodbye to drowning in charts and navigating through confusing software because the TradeCrypto platform has everything you need.
Target audience: crypto beginners, Gen Z, 16-21, UK, US, Europe.
TradeCrypto PressKit<span data-metadata="">
What was the requested conversion, and how we optimized it
| Average Crypto News site | Сlient’s Request | TradeCrypto |
| Time spent on the website | 45 sec | 1.30 min | 2.29 min |
| Scroll depth | 19 % | 28 % | 31 % |
Numbers
Experts
Readers per month
Email subscribers
Social media followers
Articles per month
How did we achieve these results?
Coins Block
Heaven for technical guys and a highly engaging section. By introducing a block of market data, we have increased the average opening rate by 7%, allowing users to learn the information directly on the site rather than wasting time searching for the necessary information on the net. An update is coming pretty soon, don’t miss out. For now, enjoy the mockup.
Trust pages
Built by the people for the people: Ethics, About us, Our collaborations, Write for us. We created a robust trust system with this page. Readers know who is behind the scenes, the mission, and the stats. Tradecrypto collaborates and constantly searches for guest authors, and users can lose track of time learning insider perspectives via interviews, reading exciting materials, and contributing to the community. A crypto news website is empty without its community. That is why we put a lot of effort into this aspect.
HOW TO TRADE? Banner
Using i-tracking technology, we have identified the best place to place a block for beginner traders. This is the flagship article that Tradecrypto
recommends as the most useful for its audience.
Crypto Digest links
Crypto Digest is a fun crypto newsletter and a subsidiary of Tradecrypto, so we placed the links to Digest in the best places with the highest attention rate on the Tradecrypto main site. Call-to-action buttons, catchy images, and texts accompany those links.
Social media
Before launching, we did an MVP test and determined which social networks increase conversion rate and are best for crypto niche sites.
News
The content is highly interactive, with call-to-action buttons: a division of the News Section into “Hot” and Latest,” highlighting related articles in the sidebar. Don’t want to follow everything? No problem, as the news topics are divided into subcategories. Hot news for those who want the juiciest stuff, the Latest for dedicated crypto followers. Time is money, so you’ll see how much you spend on one article.
Users can enjoy learning about the top selected crypto events via Event Calendar. Initially, we did not plan this block, but it allowed us to set the foundation for a personal account feature on the site. This block increased scroll depth by 20 percent and time spent by an average of 25 seconds. Moreover, materials we used to publish in the News section are now published in the Events section, making the information more user-friendly.
Crypto Academy
Extensive and juicy educational materials for users to find any specific knowledge missing in their brain portfolio. Additionally, all articles are interlinked in case of being related.
Market indicators line
Additional information block for traders.
Initially, the line served as a theme switch on the site (Bright/Dark modes), but we decided to fill it with helpful information for traders.
Reviews
Hungry for experts’ opinion? What software to trust, how to use it, and which trading software is more suitable for you – follow the Reviews section and find out. We’ve created a special page for reviews as a company catalog, reducing our average article opening rate.
Ads blocks
We conducted a series of A/b-testing and used i-tracking technology to determine the best places for conversion that do not clutter the main site page or cause user discomfort.
Tradecrypto is compliant with E-A-T Google rules. Thus, we created the Terms, Ethics Policy, and About Us pages. Disclaimer. It’s not financial advice. Client protection comes first.
Daily news page
Tone of voice: Casual
Idea
To convey news in a simple way so that even crypto newbies can understand the specific terms
Delivery
Not just events – each article gives you a background of the story and the related news. We enabled two options for reading this information: via the feed or through divided subcategories, such as Crypto Industry news, Mining, NFT, etc.
Social media plugin solution
We have enabled a social media plugin in the backend of the Tradecrypto website so that the client can control the social media channels (Twitter, LinkedIn, Facebook, Instagram, Telegram). The posts are published both automatically and manually.
Intent: Inform
Main requirements
Less wishy-washy, more substance
Design
“The design should hold the attention and be fun and trendy.”
- Color distinction. Each category has its color.
- Informative. Duplication of keywords from the titles, companies’ logos, and photos of recognizable personalities mentioned in articles.
- Fresh and fun. A cartoon technique, association stories, color palette.
Crypto Academy
Tone of voice: Casual
Goal
To create materials focused on how to apply knowledge about blockchain technology in practice. Articles created by experts for beginners.
We created various subsections, such as Blockchain Academy and Crypto Business Academy, in order to meet the needs of all users.
Delivery
For specific categories of articles, we have implemented special tools such as converters, price forecasts, and charts so that users don’t have to search for additional information on the net. Also, for users’ convenience, we have included buttons with links to essential pages of projects.
Hashtags
Providing an additional layer of navigation through articles. Another feature of hashtags is that our client uses the same hashtags in Tradecrypto social networks.
Intent: Describe
It can't all be text, right?
Infographics and step-by-step instructions come in handy.
Presenting information both graphically and in writing helps users remember and understand it better. Also, infographics can be saved and shared with friends.
Design
One crucial aspect was distinguishing between regular and feature articles – best sellers.
Requirement: The covers should be informative, educational and blend organically with the main text without overloading it. Hold users’ attention and motivate them to engage with the topic described in the article.
- Regular articles: 3-color palette and isometric design to immerse the user in the material.
- Feature articles: eye-catching, futuristic design, a blend of NFT and AI art. They convey a sense of immersion in the metaverse and web3.
Event Calendar
Tone of voice: Casual
Delivery
We interviewed traders and found the most critical indicators for each category of events. There are many event types, from NFT mints to ICOs. For each type of event, we have selected the features and information mostly needed and placed them on the cover of blocks.
For example:
- For a testnet – the level of popularity, the possible reward, and other information about where the testnet takes place.
- Burn – the amount of burned tokens and the date when it happens.
- NFT Mint – total supply, Mint Price, and how many followers the project has on Twitter and Discord.
Intent: Describe
Intent
Create a calendar of crypto industry events, from which users can easily follow and choose events.
Important function
We introduced the ability to add events to all of the primary devices. The calendar looks like a unique solution aggregator of all crypto events in one place with a countdown function, so the user gets everything.
Banner’s backend menu
Tradecrypto is also a platform for placing ads and sponsor blocks.
Requirement
To edit banners independently, change the placement and anything else associated with them.
Delivery
We customized the admin panel so as to have the option to add customers, mark those places where each customer wanted to buy ads, display the number of impressions, and more.
About Us page
The About Us page informs about the project, the results, and the team.
Goal
Show that the product can be trusted
Delivery
For each team member, there’s a bio and their social media links
By clicking “Get in touch,” users can provide feedback by filling in their contact details
Our Collaborations page
We designed convenient Tradecrypto collaboration cards with call-to-action buttons: links to partner articles
Conclusion
Using various CRO techniques, we exceeded the client’s expectations of time spent on the website by 57%, achieving an average of 2.29 minutes, which is significantly higher than the average for the crypto news niche of 45 seconds.
However, our aim was not only to increase the conversion rate but, more importantly, to meet the requirements of our customers: It was necessary to create a trustworthy one-stop site. We achieved this through research, highlighting the essential categories, creating trust pages, link building, compliance with search engines, highly engaging texts, and a user-friendly design.
