WhaleCoinTalk
WhaleCoinTalk creates news and educational content for crypto investors. With a lot going on, WhaleCoinTalk lacked the time to publish articles on how to get started with crypto marketing. That was about to change when they turned to ScaleFinal.
Target audience: crypto investors, developers, business owners
Challenge
WhaleCoinTalk is already quite a popular platform with an active user base. Users trust it and support it, but the platform needs to keep an active growth. How to attract new users? We need to define the pain points of the target audience and create content which covers that intent.
Since WCT’s clients are usually investors and business owners, they’re always interested in marketing their existing projects.
Solution
Titles: they need to be created so as to deliver a clear message of what the audience gets by reading the article, e.g. What does AMA mean in crypto, or Top 5 NFT marketing examples with case explanations.
Tone of voice: casual. No one reads rigid articles when seeking quick answers. Especially not readers from the targeted audience.
Stick to the golden structure: introduction, main message, and conclusion. By sticking to a familiar format, you can make the in-depth content accessible and as easy to understand as possible.
Divide the content with subheadings: articles are divided into logical sections to improve navigation and increase scroll depth, e.g. Create a top-notch content marketing strategy, or Online chat platforms for crypto marketing.
Prove your points: for instance, in case of the article about top 5 NFT marketing examples, we inserted links to the projects in order to increase content trustworthiness.
Accompany it with pics
We accompanied each article with specially designed images. With images, you highlight the content and add value. In our case, we added not only visually appealing touches but also useful images with infographics. And all in the same style, as we took into account the design of the client’s website.
Results
We delivered exactly what we were asked to do – cover user intent by presenting articles that address the pain points of the target audience. These articles are clearly and simply written and are useful for WhaleCoinTalk users.
