Sviatoslav Pinchuk

If you’ve never heard of patent links or patent link building technique, this is the ultimate guide you need. Especially if you’re one of those who are constantly learning and optimizing. Picture this: You discover and spread new science in your field while attracting more visitors and links to your website. More links and visitors = more authority, more traffic, and an overall higher online presence. Here’s a short promise of a patent link building technique: So how to build these patent links? Step-by-step plan for building patent links: Here’s how you can attract powerful backlinks regularly: 1. Search for ideas Go to scholar.google.com and enter keywords relevant to your niche (search engine optimization, crypto, video games, etc.) in the search bar. 2. Sort the results In the left navigation bar, check the “including patents” box and select the “Since 2022” option. This way you can see the latest discoveries in your field. If it is a very narrow niche, you can also add patents from the previous year. 3. Finetune  Find an interesting patent or scientific research (achievement). Then, write an article on your website about this research in simple language.  As a headline, it is best to use clickbait. Yes, it’s necessary to get promised traffic results.  Clickbait works great for patent links. It gives much better results than informative headlines. For example, instead of “The role of crypto trading in the economy, renewable energy consumption and ecological degradation,” it would be better to write, “Dark side of crypto trading: how your wallet is fueling environmental crisis.” Be sure to include media (images or videos) to make the text descriptive. Don’t forget to link to the original research or patent. 4. Share on social media Go to Picaboo, Reddit or similar platforms. Choose a relevant category (thematic community). Share your article. The article will be in high demand if you create a catchy title.  You will quickly get thousands of visitors in a short time (make sure the server can withstand the load). Share the link to the Picaboo publication on social networks. You will be easily placed in thematic groups and publishers, as the site is widely known (unlike your own site). 5. Get your backlinks Wait a few days. In that time, major news outlets will pick up your story. Webmasters and journalists will see that your article is in demand (trending) and will start writing more articles linking to your site. This is one of the most effective backlink strategies an author in highly competitive niches uses regularly.  It attracts links that can’t be gotten any other way and helps build the site’s authority. Patent links: SEO specialists approved Originally, the technique was posted by Eric Lancheres in the Facebook group SEO Signals Lab. The post has already received over 500 likes. Other webmasters have also confirmed the high efficiency of this technique: Karin Kloosterman (founder of Green Prophet): Welcome to the world of PR. That’s what I did for years at universities and startups and a government foreign ministry unit. I think that SEO people need to look more deeply at how publicists of the past did things. it’s also a tool journalists use. Roger Montti (Search Engine Journal Editor): I have seen, heard of and executed on so many link tactics over the past 20+ years. And I have to say, this is a new one for me. Sumit Pandey (SEO Specialist): I had done this for a new website for my agency but I had no idea of what I did and what it was called. Now I know; Thank You for sharing. I hope to see more lessons like these Saddat Abid (SEO Specialist): Thank you. What a wonderful share. I’ve created something similar but I’m just struggling to find relevant reddit directory. My niche is UK property market.. Disadvantages of patent link building technique Patent links are not for everyone. Simply because it takes so much time and effort to decipher the research/patent. If you are working with scientific research and especially patents, you need a high level of expertise. Not every SEO specialist or copywriter is able to understand the advanced scientific literature. If you’re thinking of putting the production of such content on the stream, think twice. You may even need to consult with specialists so that the finished materials can gather links that will attract media attention. In most cases, however, the more sophisticated the SEO tactic, the more noticeable the outcome.

CryptoFinal WordPress theme: initial plan We created themes for our projects and after several successful launches, we decided to build one WordPress theme for affiliate marketing. The plan was to follow 8 requirements: № Task 1 A theme should hit 90 – 100 points on PageSpeed for both mobile and desktop versions. 2 A theme should be optimized (read and displayed correctly) for all resolutions and devices 3 Our WordPress theme should be well-documented 4 Setup should be simple, quick and easy. 5 A theme should be easily customized so we’ve prepared a subsidiary theme 6 A theme should also be well-optimized for search engines 7 A theme should also be well-optimized for search engines 8 It should be easy to highlight the quality of the products. To do this, we have built the pessimization function of the participants into the design. This makes it much easier for the user to focus on quality products and avoid mistakes with inferior products. 9 Our WordPress theme should be well-documented Design optimization for the CryptoFinal WordPress theme for affiliate marketing Since we know crypto, we had to account for all the nuances of affiliate marketing themes on WordPress. The focus was on NFT, tech and crypto trading. Those nuances are: Here we have implemented such features as:  Why our UX is great: 1. A perfectly organized navigation follows your users and allows them to return to the desired review block at any time; 2. We optimized the first screen for UX, providing maximum information to give a first impression of the product; 3. With blocks like Ratings, rankings, the number of people who have read the article, and other features, your users will get time efficiency and you – the credibility; 4. The ability to go directly to the product’s website or share it on social media ensures higher engagement. 5. With blocks like product highlights, pros and cons, pricing, key insights, Detailed Overview, Visual Analysis, and user reviews, you can set the right accents and the reader can quickly learn about the most important pros and cons of the product. How did our experience with CRO and the AI Eye Tracker affect the CryptoFinal WordPress Theme for affiliate marketing? We have optimized our own projects for conversions and also collaborated with others. We also have an AI assistant that is fed with real eye-tracking studies and can predict with 90% accuracy how your design will be perceived by your users. When developing Crypto Final – the WordPress theme for crypto trading – we leveraged our CRO experience and this AI eye tracker. What makes Crypto Final special is that all the best practices in CRO, UX design, crypto and SEO are packed into one ready-made solution. Why CRO and AI eye tracking were important: How we found a host for our best tech review WordPress theme We thought our work would be greatly appreciated by fellow marketers. So we went straight to the Themeforest marketplace, expecting that our WordPress theme for tech site review wordpress themeforest would sell like hotcakes. We failed. After a long reviewing process, Themeforest said:  “Our review team handles a lot of uploads/reviews, and when it comes to hard-rejected items, we can’t provide any feedback. If we don’t accept your content, it by no means implies that your content has no inherent or artistic value, but simply that it’s not quite right for our marketplace and customers. Feedback is critical for improvement, but providing feedback for all items submitted would be a service of its own and not a sustainable benefit we can offer. If an item is hard-rejected, it must not be resubmitted. Regrettably, the item has been assessed as not a good fit for Envato. Submitting hard-rejected items puts your upload rights at risk.” After digging through the Envato forum, we learned this is pretty common to get a rejection. We didn’t give up. We switched to TemplateMonster, where we were immediately appreciated and placed on the website. The price is as low as possible. We believe that the first product should be affordable. We also wanted to prove ourselves to you, dear marketers and developers. Buy our cheap WordPress themes for affiliate marketing.  You can also find us on other sites, just google CryptoFinal – CRO and SEO optimized for Crypto, NFT, Tech Affiliate Reviewers. I hope you will like and appreciate the product.   We are waiting for your comments and feedback!

Being found on the Internet isn’t just a luxury. It’s a necessity. As you grapple with the ever-changing digital landscape, it’s crucial to understand how Google search has evolved over the years and what that means for modern search engine optimization. Take a journey from its keyword-based beginnings to today’s machine learning algorithms.  From keywords to user intent In the 90s, search engines ranked pages based on keywords. You just needed to include your keywords as much as possible, and you’d get a good ranking. And then came Google. The IT giant was founded in 1998 and introduced its PageRank algorithm based on inbound links. This revolutionized SEO and made Google the top search engine. 2003 the first major Google evolution update was birthed – the Florida update. It was designed to combat link spammers. Google began using statistical link analysis to find natural data points (anchors, link patterns etc.) Google still uses this approach. That’s why statistically natural data points are essential even today for SEO. However, staying under the radar was relatively easy: relying on keyword density, EMDs, and spam links with XRumer. In 2005, Jasper and BigDaddy updates followed, and then there was a break until the Panda update (2011 – it eliminated content farms of the 00s) and the Penguin update (2012 – exact anchors started being potentially detrimental). Things were beginning to change for link spammers.  The following year, the Hummingbird update happened. Google tried to have the user’s intent behind the search in its computer mind. Instead of searching for sites based on user query as it was typed, it looked for those sites that could match a user’s intent. This brought it much closer to modern SEO. The rise of machine learning in Google Search RankBrain update was released in 2015 and brought with it machine learning. AI relies on a Knowledge Graph filled with entities (currently, 8 billion of them) and facts (800 billion).  It’s contextual-based, so it can tell the difference between searching for an apple (fruit) and Apple (the tech company). I t can recognize that the user is searching for Paris no matter if you type “the capital of France” or “What is the capital of France”. To further understand user intent, Google keeps track of a search chain. It can predict with some accuracy what search will follow the previous one. Furthermore, machine learning generates questions to fill in the missing information. It searches the documents indexed on the net and then updates the Knowledge Graph with answers. That’s why PAA sites dominated the net, consisting purely of Q&A until Google stopped it with further updates.    In 2020, Google rolled out the Bert core update. It further improved AI’s understanding of user intent and the ability to find entities, generate and answer questions. It also brought natural language processing to understand search queries semantically better. So the current authority came into play with full force. If you cover as many questions and subtopics as possible, you show Google that you know your niche well. In 2021, another update, MUM, saw the light of day. Before it, Google’s used different AI models for different tasks, but with MUM, it’s just one model handling all tasks, allowing machine learning better performance.  The most relevant thing for SEO is that MUM isn’t just processing text for data mining but other media formats: images, audio and video, all contributing to the Knowledge Graph. What this means for SEO The last step in the evolution of Google has significant implications for SEO. Google’s natural language processing needs less structured information. Technical SEO tasks, including markup with structured data, become inefficient. Links, content, and other media formats are still relevant. By co-occurring in searches and content, links are signals of trust and authority.  The frequency of keywords is less important than the perspective from which a topic is approached. TF-IDF analysis is still how to find relevant terms regarding a topic’s keyword corpus. When it comes to content, just creating it is not enough. Google is looking to assist users on their customer journey to receive traffic related to products and get a share of the market. Content marketing is key here. Throughout users’ research on a topic, they may go from “What is content marketing” to “How does content marketing work” and then, realizing that there’s a lot to this topic, “Who provides content marketing services?”. And throughout this research process, companies need to have the answers for users. Therefore, the content you create now must have the users and their questions and needs in mind. For this purpose, you should focus on SERP analytics. Final words It’s interesting to think about the Google evolution of this search engine. From manual analysis of statistically natural data points, to sophisticated machine learning, it’s come a long way. Ultimately, no one knows precisely how Google’s ranking pages. It was simple in the old days, but with machine learning, Google interprets vast data points and makes decisions. Still, at the point where it’s now, there are valuable SEO lessons to be extracted from how Google has developed MUM.  P.S. SEO is more than just understanding algorithms; it’s about anticipating change and adapting strategies for accurate results. ScaleFinal is here to help and support you every step of the way. Contact for a free SEO consultation and discover the difference expertise can make.

You have certainly found controversial info on link building on the net. Under the flag of Google penalizing active link building, quality content is all you need. Simultaneously, some would sell you domains so you can build links. We don’t want to lean towards either of those, so we’ll provide diverse opinions.  Even though we put quality content first, you can only maximize ROI by building links and carefully checking the ratio between DR and donor site traffic. The question is, which approach to follow? In this article, you’ll learn some statistics, and decide which approach suits you best. Questions covered: 1. What are the trends in link building? 2. How does link building affect your business? 3. What are the tactics in link building? 4. What is PBN and how can you grow your link profile? Another quick disclaimer: never be fooled by misleading metrics; always choose the SEO experts you work with carefully. What are the trends in link building? For your site to show up in high positions on Google, you need some other sources to put your links. As long as there is SEO as we know it, there is link building.  In vice versa, your inbound linking profile tells you how trustworthy your resource is. However, Google Senior Search Analyst John Mueller said during Briton SEO in 2022 (source: Search Engine Journal):  In a way, link building has become an even more important part of the promotion strategy than ten years ago.  The answer is quite simple because the competition is only growing, and to compete with high-ranking sites, you need to build up your link profile.  According to a Serpstat survey of 523 professionals with an average of 3 years of experience in digital marketing, the use, strategy creation and effectiveness of B2B and B2C strategies are different.  Although it’s clear that link building is a crucial part of SEO whether it’s B2B or B2C, 14.3% of B2C don’t use link building, and 42.7% of them don’t have any link building strategy. On the other hand, only 55.7% said that link building brings high results for SEO. 37,8% gave a medium to low rating, with 6.5% giving a low score to the effectiveness of link building. How does link building affect your business? Which tactics are more efficient in link building? According to the same study, some link building tactics give the most impressive results. Content marketing is the most popular – at 22.9%. Not far behind is guest posting in second place with 15.2%. Rounding out the top three are HARO (Help a Reporter Out) and expert reviews, which accounted for 12.4%. What is PBN and how can you grow your link profile? PBN (Private Block Network) tactic works better than guest posts because it costs a lot less, and you get a lot more links and link weight for the same price, which of course means you get results faster. Read what it is and why you need it here: PBN Ultimate Guide Unfortunately, this is a bit of grey area. So if you don’t work with an experienced SEO expert, you can quickly get into trouble by over-optimizing your anchors or negatively impacting your brand’s rankings using PBNs. Moreover, if you’re not careful, you’ll be penalized, and your site will be banned, so you’ll have to start the journey again. Good thing is that we at Scale Final know our roll with PBNs. We have a great team of PBN specialists that can create a high-quality and 100% secure network for your project! If you want to build links yourself, here’s the steps: You can create your micro niche sites on expired domains and then use them to fuel your main sites. Follow these steps:  What’s the point? In the next few months, the articles will start to rank and bring in highly relevant traffic. You now have authority and link power (since you bought the expired domain) and hyper-relevant traffic from articles linking to your domain. Total cost? Usually between $100-200 per domain. Create only 5-10 such domains for a niche with low/medium competition and watch your positions increase.

Another part of our series on AI in digital marketing. I hope you’re not tired because this post can be incredibly helpful. We genuinely use the tools ourselves and want to share them. You’ll learn: We’ve all been using AI for some time now. Take Netflix, for example. Leave it alone for a while. You’re here to focus on SEO, because what we’re about to tell you may surprise you. The fact is with new tools, we’re finally closer to competing with the big guys. We can all now perform the best SEO practices with AI. And more, because these tools really help your business save time and money. If you’ve ever been involved in optimization yourself, you’ll understand how tedious the amount of data, the constant changes and generally the incredible complexity of this task is. We’re not calling for you to fire your specialists. They should still be there to evaluate the results of the robot helper. As with content creation and conversion optimization, AI is becoming an indispensable but fun companion in SEO.  Hubspot interviewed more than 1,350 marketers to learn how they use AI:  What does this have to do with SEO? It’s all a mix for one purpose – to deliver content to the user.If you’re new to this, check this post first: How to rank #1 in search results: a сomprehensive guide Why is AI so important for SEO? Competition is simply huge these days. To keep up, we need to acquire the tools to help us stay in the game. But it’s wrong to be afraid, because work is being optimized, not taken away. So are budgets. I should say that it’s not a must for all companies. However, every small to medium business can benefit from AI-powered workflows. As Mark Traphagen of seoClarity said: Don’t hide that smile. We all want to be directors, right? What SEO practices can AI cover? Currently, AI can help with several tasks in SEO: Which AI SEO tools are best? 1. Jasper for content writing  Jasper is an AI writing assistant that creates SEO-optimized blog posts, emails, and other marketing content. Just throw Jasper a handful of seed words and specify the TOV you’re aiming for. Then sit back and watch Jasper weave those words into compelling, SEO-friendly content. 2. SurferSEO for content optimization SurferSEO scans the top pages in the SERP for your target keyword and creates tailored recommendations for your content. Think of it as giving you a cheat sheet of what you should add to your next post. Best of all, it gives you a handy score that instantly shows you if your content is hitting the mark in terms of optimization. 3. INK for keyword research INK studies your competitors closely. The goal, of course, is to outrank them. Best for keyword research to jazz up and optimize your content. For the pros out there, INKoffers access to keyword clustering. 4. Neuron for internal linking Neuron uses natural learning processing, data from Google SERPs, and insights from competitors to create high-ranking, SEO-optimized articles and social media posts. The main feature is internal linking, which provides users recommendations for related websites, taking the guesswork out of link building. What are the drawbacks of using AI? Of course, it’s not all that safe and sound. Google has clear spam guidelines. Although there is an explicit prohibition against the publication of autogenerated content, there is currently no law:  “To be eligible to appear in Google web search results (web pages, images, videos, news content, or other material that Google finds from across the web), content shouldn’t violate Google Search’s overall policies or the spam policies listed on this page. …Spammy automatically generated (or “auto-generated”) content is content that’s been generated programmatically without producing anything original or adding sufficient value; instead, it’s been generated for the primary purpose of manipulating search rankings and not helping users.” And yes, Google can detect which content is AI generated. So it’s your desicion, but is it smart to generate all of it if you want to rank well in Google’s search engine?

The position of a website in search results has a great impact on the number of leads. The higher up the page is, the more potential customers will see and visit it. Therefore, more will also buy the product. In a previous post, we presented examples of website promotion opportunities, such as paid search ads. Read the full post: Drive Traffic to Your Landing Pages like a Boss This text is about website promotion through SEO. There are 2 ways to bring the site to the top of search results: Google doesn’t give an exact answer about what can influence the position in search results. Search engines often change their algorithms. The robots evaluate a variety of factors. Some have more influence than others. With over seven years of experience in SEO, our ScaleFinal team has a lot of experience with how search algorithms work. The most important factors are considered: Content factors Keywords and LSI words Not only users but also search robots read the texts on your website. The algorithms evaluate how the text matches the user’s search query. The more it matches, the higher the page is in the search results. If the text has few keywords, the robot will consider your page as not relevant. You’ll not rank high. Too many keywords are also bad. Robots may classify the article as spam. Rule 1: Publish useful and quality content for your target audience. Insert keywords organically into your content. Rule 2: About content. To help robots understand the content, add LSI (Latent Semantic Indexing) words to your keywords. That are terms that are related to the keywords. For example, LSI words for “pancake”: Irrelevant content You can’t just create a website, write SEO text and leave it. It should be optimized regularly, or you’ll lose your top search positions. 1. Blank text isn’t an option, either. Add images, videos, and so on. Read more about the importance of different types of content: Neuromarketing is gold? 2. Update the information if it’s outdated. If the site is already at the top, then your users already find the content useful. That’s why you shouldn’t touch the old content but add new ones. Advertising on the site It’s in the best interest of search engines to provide users with a pleasant user experience. Therefore, everything that can be unpleasant for the user is taken into account. Full screen pop-up banners and advertisements spoil the experience. As a result, the user doesn’t stay and leaves. There are some pop-up exceptions: Behavioral factors If a user has opened your site, browsed it and then returns to search, this is a “bounce“. For search engine algorithms, this means that there is no relevant information on the page. If the bounce rate is high, the site goes down in the search results. On the other hand, the user may find the info and go to another site to compare prices. Therefore, “click-through” and “scroll depth” are considered in addition to bounce rates. Click-through length is the time the user spends on the website after clicking through from the search. Scroll depth is how deep the user went into your page. For example, clicks can count to different sections of your site: “Catalog”, “Services”, “about us”. The exception is one-page sites. Search robot understands that your site has only one page, so this factor isn’t taken into account by the system. In general, the more and deeper the interaction with the site, the better. This is a signal for the search engine robots that the content is interesting, so they’ll rank your site higher. If the user went to the site and didn’t come back, it’s not a horror story, it’s a happy ending. It means that users found what they needed. In other words, made the “final click”. This kind of thing that search engines encourage. Technical factors Device adaptation About 65% of the world’s Internet surfing is on mobile devices. That is why search engines also bring up sites that are easy to sit on from both PCs and phones. Search engines don’t like websites without a mobile version. The desktop version of the website is extremely inconvenient to use on mobile. The user will close the page and go to another page, which will lead to a bounce. Website Load Speed and Clean Code The ranking is influenced by the Time To First Byte. TTFB is the time between the browser requesting a page and when it receives the first byte of information from the server. Only TTFB is considered by search engines. The loading speed of the website after the first byte has no direct influence on the algorithms. But it has an indirect effect. Slow loading speed annoys everyone. Clean code and the absence of large CSS and JS blocks are also noticed by robots. A clean code speeds up the loading speed of the website. Clean code can improve search engines’ understanding of a website’s content. SSL certificate Secure Socket Layer (SSL) is a certificate that allows a website to switch from HTTP to HTTPS, which is more secure. Google is protecting users, so suspicious and unsafe websites are downgraded in search. Domain age The longer it exists, the more trustworthy it is. New sites are checked for reliability and technical correctness. On average, this takes a few weeks to two months. A high volume of visitors, regardless of where they come from, can cause the site to get out of the testing phase faster. Also, buying an old domain is no guarantee that you’ll make it to the top. For example, the old domain may have a bad history, or the new site may not match that of the old one. In this case, the algorithms don’t take into account the age of the domain. It will be checked like a newly created site. Commercial Factors Prices on the site Search engines love sites with prices. The user expects complete information about the product: from its

There’s no point in a landing page if your potential customers do not see it. In Landing Page That Convert: The Winning Formula, we gave you a step-by-step guide on creating such a page. In short: product pitch, clear copy, trustworthy social proofs, and powerful CTAs – all well thought out. What we missed is how you drive traffic to your website landing pages. That’s what we’re going to talk about today. After implementing the formula, you need to consider where your target audience is spending time online. Even if you already know your target audience pretty well, you should consider this guide as a help to increase your reach.

Guest posts are a great tool for both your brand and website performance. It helps you attract customers and increase your rank and traffic.

Fancy the best PBN explanations ever? You’ll find one here. We’ve thought of everything so you could get your own piece of the traffic pie. As a team of experts building PBNs for over five years, we’ve found the golden rule: “To avoid penalties, you need to build a PBN the way you build your product site.”